WCG is the banner under which I will be releasing my games under. There is a possibility others will be joining this banner, and there is a possibility another banner will be made. Even if that is the case, the Wet Cookie initiative is part of the plan for now.
The idea quickly came from the first time speaking with an old friend about game development, I gave my four year old a cookie and she then proceeded to dunk it in her water, and not her milk. I exclaimed, “that is why I gave you milk, to dip your cookie. If you dip your cookie in milk, it is yummy, if you dip it in water, it is nothing more than a wet cookie!”
You can find WCG info at http://wetcookie.games